Domain, business email and website: the digital basics a new business should own
A new business digital foundation usually includes a website, a domain, professional email on that domain, hosting and clear access or handover information for the people responsible for the business.
What a domain does
A domain is the address at which the business can be found, communicated with and identified. It is used across the website, business email and any future digital touchpoint. The domain should be registered in an account the business controls, with renewal reminders active and documentation of the registrar login.
What business email does
Business email places the company identity in every communication. An address at the business domain is more appropriate for client introductions, bank correspondence and professional communication than a free consumer email from a third-party service. The email system should be configured with the domain and accessible to the people who need it.
What a website should explain
A website explains the offer, target client and the action a visitor should take. It does not need to be large. A clear, functional site at a business domain is more useful for most new businesses than an elaborate site that takes longer to build and has little real content to fill it. Read the guide on what a professional business website should explain for more detail.
Why hosting and deployment matter
Hosting is what makes the agreed website scope available on the internet. The domain is pointed to the hosting account using DNS settings. Both the domain and hosting account should be owned by the business. A hosting account registered in a third-party account creates a dependency that can complicate future access or changes.
What ownership and handover should include
After the digital foundation is delivered, the business should have login access to the domain registrar account, the hosting account and the email administration panel. Handover documentation should clarify what was set up, when accounts renew and who is responsible for each element going forward. E-commerce Digital Presence guidance and Digital Presence services both include handover as part of the agreed scope.
Frequently asked questions